PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. site. We refer to this automatically collected information as "Device Information".
We collect Device Information using the following technologies:
"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
"Log files" track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
"Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the Site.
Additionally when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including card numbers credit card), email address and phone number. We refer to this information as "Order Information".
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and sending invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Review our orders for any potential risk or fraud; and
- When consistent with the preferences you have shared with us, to provide you with information or advertisements relating to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics on the how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. To learn more about how Google uses your personal information, click here: https://www.google.com/intl/en/policies/privacy/. You can also deactivate Google Analytics at the following address: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.